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New Balance 327: Explore Why the Range Is So Popular With Our Top Picks

by Kristy

When it comes to iconic sneaker brands, New Balance is undoubtedly a name that everyone trusts and can rely on. This is because the brand offers products that are a great blend of comfort, quality, and style. While the brand has released many shoe ranges, there’s something about the New Balance 327 range that makes it such a showstopper among sneakerheads. The 327 range is a testament to New Balance’s commitment to crafting footwear that not only looks great but is also unbelievably comfortable. Today, we’ll put the New Balance 327 range under the microscope and explore why it has gained such popularity. We will also highlight some of the best options from the collection. So, if you’re looking for women’s New Balance 327 shoes or unisex options, this blog has got you covered!

The New Balance 327 Range: A Blend of Classic and Contemporary

The New Balance 327 range celebrates the brand’s rich heritage while incorporating cutting-edge designs. These sneakers have a modern, fresh twist but also pay homage to retro running shoes from the 1970s. As a result, the range seamlessly combines the past and present, making it a favourite of both sneaker lovers and fashion-conscious people.

Here are some of the factors behind the New Balance 327 range’s enormous popularity:

  • Unique Aesthetic: With its enormous “N” logo, retro-inspired design lines, and eye-catching colour options, the 327’s form is instantly recognisable.
  • Comfortable Design: The 327 line is no exception to New Balance’s commitment to comfort, which is well-known among its customer base. Even after prolonged use, the cushioning technology in these sneakers ensures a comfortable step.
  • Versatility: The 327 line has solutions for everyone, from men and children looking for beautiful yet comfortable shoes to women looking for trendy trainers.
  • Excellent Construction: The 327 line is painstakingly built with premium materials to ensure durability. New Balance is known for its commitment to excellent construction.

The Pinnacle of Style and Comfort: New Balance 327’s Finest

1. Women’s 327: Elevate Your Every Step 

Women's 327: Elevate Your Every Step 

Women’s 327: Elevate Your Every Step | Oglooks

Experience style and comfort hand in hand with the New Balance Women’s 327 sneakers. These carefully crafted shoes are tailored to suit the preferences of contemporary women, available in a variety of captivating colourways. Whether you’re running errands or making a fashion statement, these New Balance 327 women’s shoes offer a perfect blend of elegance and comfort. Some of the key features of the women’s 327 shoes include:

  • Captivating colour options to match any outfit. 
  • Cushioning technology for all-day comfort. 
  • Attention to detail for a chic and stylish look. 
  • Versatile enough for both errands and casual outings.

2. Unisex 327: A Versatile Icon 

Embrace a design that transcends gender boundaries with the Unisex 327 sneakers. Ideal for those who appreciate a universally appealing aesthetic, these sneakers effortlessly complement a wide range of styles. Redefine your sneaker game with the Unisex 327, a true embodiment of inclusivity. Some of the key features of these New Balance 327 shoes include: 

  • Universally appealing design with classic and modern elements. 
  • Balance between comfort and style. 
  • Perfect for various occasions and outfits. 
  • Meticulous craftsmanship for durability.

3. Men’s 327: Where Heritage Meets Modernity 

Men's 327: Where Heritage Meets Modernity 

Men’s 327: Where Heritage Meets Modernity | Oglooks

Discover the essence of retro aesthetics combined with modern sensibilities through the Men’s 327 sneakers. Boasting bold colour choices and meticulous detailing, these shoes cater to individuals seeking a fusion of timeless design and contemporary comfort. Walk with confidence and style in the Men’s 327 range.  Some of the key features of Men’s 327 shoes include:

  • Bold colour choices and sculpted lines for a trendy look. 
  • Comfortable cushioning for everyday wear. 
  • Suitable for casual outings and adventures. 
  • A fusion of classic design and up-to-date style.

4. Kids’ 327: Style for the Young Generation 

Women's 327: Elevate Your Every Step 

Women’s 327: Elevate Your Every Step | Oglooks

Introduce your little ones to the world of fashion with the Kids’ 327 sneakers. Reflecting the same dedication to quality, these sneakers are designed to match the energy and vibrancy of children. Let your kids step out in style and comfort with the Kids’ 327 range.  Some of the key features of the Kids’ 327 shoes include:

  • Playful colour options to match kids’ energy. 
  • Durable design for long play sessions. 
  • Comfort and support for growing feet. 
  • Suitable for various activities, from playtime to school.

Remember, each type of New Balance 327 shoe offers its own unique features and benefits, ensuring there’s a perfect fit for every individual and occasion.


The New Balance 327 line offers a unique combination of innovation and nostalgia while giving a modern twist on traditional running shoe designs. This collection offers something for everyone, with New Balance women’s trainers 327, alternatives for men, unisex designs, and even kids’ sneakers. The 327 range is proof of New Balance’s dedication to creating footwear that transcends trends and offers a timeless appeal with its emphasis on comfort, style, and quality. So, whether you’re a fan of sneakers or you’re looking for comfortable, fashionable footwear, the New Balance 327 line deserves a spot in your closet. The classic 327 sneakers, a true embodiment of New Balance’s tradition of excellence, offer the ideal fusion of the past and present. For more such updates, visit OgLooks.


Do you need to size up for New Balance 327?
New Balance 327 sneakers generally run true to size. To ensure the right fit, refer to New Balance’s sizing chart or try them on in-store. Comfort is key, so finding the right size for your feet is essential.
Is New Balance 327 good for running?
The New Balance 327’s emphasis is on style and casual comfort, making it less suited for intensive running. For dedicated running activities, explore New Balance’s range of performance-oriented running shoes designed to provide the necessary support and cushioning.
How do I wear the New Balance 327 to work?
To incorporate New Balance 327 into work attire, opt for neutral colourways that align with your workplace’s dress code. Pair them with well-fitted chinos or trousers, consider adding a blazer, and accessorise minimally for a smart-casual look that balances style and professionalism.
Can you wash the New Balance 327?
Yes, you can clean New Balance 327 sneakers. Brush off loose dirt, spot clean small stains with mild detergent and water, and follow any care instructions provided by New Balance. While some models might be machine-washable, it’s generally advised to avoid machine washing to maintain the shoe’s structure and materials. Always let them air dry.

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