Beauty Products Unless you have been hiding under a rock for the last few years, you will have noticed that the ‘flawless’ look is very much in vogue right now. It’s become almost a requirement for anyone wanting to be taken seriously in the world of modeling and online influencer-ing. In this article we will explore the origins of this look and discuss its significance in the beauty industry. You may not know it but flawless beauty standards are actually an old concept that has come back with a vengeance in recent years. To find out more about what it means to be flawless, keep reading!
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What does it mean to be ‘flawless’?
The dictionary definition of flawless is ‘free from defect; perfect,’ but when we talk about flawless beauty, we are referring to a look that is near-perfect, yet still natural and attainable. The flawlessness of a look is determined by how closely it resembles the ‘perfect’ human aesthetic. For many years, the flawless beauty look was a very matte, tanned, and heavily contoured face. It was a look that many criticized for being too over-the-top and completely unrealistic. Beauty Products The flawlessness of the look was determined by the amount of makeup required to achieve it.
What does it mean to be ‘flawless’? | oglooks
Why is the ‘flawless’ look so important right now?
The rise of the flawless beauty look coincides with the rise of social media and the use of makeup to project oneself online. The need for women to be seen as attractive and appealing by the people they interact with online is great. The social media landscape is saturated with images of beautiful people. Those images are not just for the people featured in them: they are there for everyone to see and appreciate. The images are all contoured, tanned, and filter-edited to the max. With so many people striving to be seen as flawless by the people around them, it’s not surprising that flawless beauty standards have returned with a vengeance.
Why is the ‘flawless’ look so important right now? | oglooks
The new flawless: Soft Focus Beauty
The new flawless beauty look has a soft focus aesthetic that aims to be both approachable and relatable. It’s an aesthetic that is both minimal and maximally inclusive. The soft focus beauty look is characterized by barely there makeup, no contouring, and a color palette that highlights warm and cool tones on the skin. The soft focus beauty look is very much in the spotlight right now, especially with the rise of ‘natural’ and ‘minimalist’ beauty brands.
The new flawless: Soft Focus Beauty | oglooks
The new flawless: Ultra Nude
The new flawless beauty look is an extension of the soft focus aesthetic. The ultra nude look is characterized by warm, neutral tones that mimic the color of a person’s skin. It is a look that is both minimal on the face and maximal on the body. The ultra nude look is a response to the heavily contoured faces of the past. Instead of painting the face with extreme shades and pigments, the ultra nude look uses subtle makeup to enhance the natural beauty of the skin.
The new flawless: Ultra Nude | oglooks
The new flawless: Glow Galore
The new flawless beauty look is a glam-heavy aesthetic that celebrates and emphasizes the ‘glam’ part of the word ‘glamour.’ The glow galore look is characterized by a super-shiny, dewy face and a bright, almost blinding, pop of color on the eyes. The new flawless standards have been heavily influenced by the world of drag, with the ‘super-shiny’ and ‘super-glam’ aesthetic being borrowed from the drag community for the wider beauty industry. The ‘shiny’ look has been around for years but has picked up momentum in the wider beauty industry with the rise of luminous makeup products, such as highlight and strobing products.
The new flawless: Glow Galore | oglooks
The new flawless: Enhanced Eyes
The new flawless beauty look, at its core, aims to make all the features of the face more prominent. The eyes are a key feature in the new flawless look and are often enhanced with a pop of color on the lids, a thickening of the lashes, and a ‘dramatic’ winged eyeliner. The new flawless beauty standards have seen the upper and lower eyelids become increasingly popular with makeup artists, hobbyists, and social media stars alike. The eyelids are a key feature of the face, yet one that many people feel is overlooked. In response, the upper and lower lids have been heavily contoured for years.
The new flawless: Enhanced Eyes | oglooks
The new flawless: Bottom line
The flawless beauty standards have become a controversial topic in recent years. Many people have criticized the unrealistic expectations that are placed on women by the flawless look, which has resulted in a large backlash against it. However, the new flawless beauty look is a more inclusive aesthetic that is striving to be more approachable, relatable, and natural. The new flawless looks to be more about enhancing the beauty that already exists in a person rather than creating a completely new aesthetic that only a select few will ever be able to attain.
The new flawless: Bottom line | oglooks
Conclusion
The flawless beauty standards have come under criticism in recent years, with many people criticizing the unrealistic expectations that are placed on women by the flawless look. The new flawless look is a more inclusive aesthetic that is striving to be more approachable, relatable, and natural. The new flawless looks to be more about enhancing the beauty that already exists in a person rather than creating a completely new aesthetic that only a select few will ever be able to attain. With its focus on enhancing the features that make each person unique and special, the new flawless beauty look might just be the most inclusive and progressive standard that the beauty industry has ever seen.
